How To Spot Astroturf and Media Manipulation

peoples trust toronto

By Heather Callaghan

Studies show ? that people are gullible enough to believe anything if it appears on TV and sounds authoritative. Really?

Giant corporations and any other entities that pretty much own the entire galaxy ? or act as though they do ? have a tendency toward the chameleon behavior of astroturfing because it works so well.

Astroturfing involves appearing just like a grassroots movement, but one that also hides the true wizardly sponsor and its intentions behind the curtain. It can get even more complicated with story layers ? a carefully constructed narrative such as a made-up group ?false flagging? itself, co-opting by mimicking or debunking myths that weren?t even myths in order to sway public opinion. Astroturfing can involve simply a deceptive or purposely-controversial way to sell products, all the way up to overthrowing governments with color revolutions. All of those goals can involve the…

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